Audience development

Real people. Relevant signals. Better opportunities.

Targeted prospect audiences built around your geography, objectives, available attributes and permissible marketing channels.

Audience categories

Consumer

Consumer response & transaction audiences

A supplied universe of approximately 113 million postal records, with email available on a subset. Count and sourcing definitions subject to confirmation.

Health interests

Survey and ailment-interest audiences

Self-reported and survey-derived health-interest segments. Access and use depend on applicable consent, privacy rules and campaign eligibility.

Fundraising

TrueDonors & cause audiences

Donation-based audience options for charitable fundraising, including animal welfare and first-responder causes.

Automotive

Vehicle ownership

Select by available make, model, year, VIN and ownership indicators for qualifying automotive campaigns.

Property

Real property ownership

Explore owner-occupied and non-owner-occupied property records with property and ownership attributes.

Life-stage

New movers

Select recent movers by available move window and geography; prior addresses available on qualifying records.

Business

B2B owners & executives

Target business decision-makers using available postal, telephone and verified business email fields.

Modeling

Custom audience models

Use client data and available prospect universes to develop more relevant targeting strategies.

Flexible audience activation

Ask about one-time rentals, licensing, available updates, geographic selections, suppressions and campaign activation options. Availability and pricing depend on the file, permitted use and project scope.

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A better way to source prospects

Request Audience Counts