CRM Strategy
Your CRM Is an Asset. Are You Treating It Like One?
Customer data deserves ongoing investment.
Read ArticleIdeas from the field
Insights & Perspectives
Practical observations on audience development, customer data and smarter marketing, informed by more than 20 years in the industry.
Featured articles
Audience Targeting
Know Who Owns Them: The Problem With Homeowner Marketing
The resident and decision-maker are not always the same.
Read ArticlePredictive Modeling
Stop Marketing to Everyone. Start Modeling Your Best Customers.
Better targeting is about probability, not volume.
Read ArticleLife-Stage Marketing
New Movers Don’t Just Change Addresses. They Change Buying Habits.
A move creates a window for new relationships.
Read ArticleAI & Marketing
When AI Changes How Consumers Discover Brands, What Happens to Targeting?
Audience intelligence remains valuable as discovery changes.
Read Article