Audience Targeting · Insights & Perspectives
Know Who Owns Them: The Problem With Homeowner Marketing
The resident and decision-maker are not always the same.
Property residents are not always property owners. Renters, investors and corporate owners make targeting home services more complicated than a simple household list.
Find the decision-maker
Owner-occupancy and property attributes can help direct a campaign to the person who can actually authorize a purchase.
Explore the practical applications.
See how Dragonfly approaches this challenge through its services.
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