AI & Marketing · Insights & Perspectives
When AI Changes How Consumers Discover Brands, What Happens to Targeting?
Audience intelligence remains valuable as discovery changes.
AI-assisted discovery may change how consumers encounter brands and publishers. Marketers still need meaningful, permissioned customer relationships.
Own the relationship
Clean CRM data, useful audience intelligence and flexible cross-channel strategies can help marketers adapt without depending on any single discovery channel.
Explore the practical applications.
See how Dragonfly approaches this challenge through its services.
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